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SIGN BUYERS CHECKLIST

SIGN BUYERS CHECKLIST


 Here are a few key industry points to consider for effective signage. Let's call it our Sign Buyers Checklist!

These simple questions will really help you get a clear and specific vision and purpose for your signage to maximize its value-

  • What will be the primary use of your sign:
  • Are you directing, informing, or selling?
  • What image do you want to project:
  • Professional? Sophisticated? Youthfull? Fun?
  • Should it coordinate with with your other graphics, advertising, or branding:
  • Do you need particular colours, logos, or fonts?
  • What is your target market:
  • Whose attention do you want to attract? What will attract them?
  • What will the viewing distance and time be:
  • How far will readers be from the sign? How long will they have to read it?
  • How is your sign going to be mounted:
  • Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord of local authority?
  • What must your sign copy and layout include:
  • What message do you want to communicate in your copy? Do you have special wording or layout requirements?





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