SIGN BUYERS CHECKLIST

 Here are a few key industry points to consider for effective signage. Let's call it our Sign Buyers Checklist!

These simple questions will really help you get a clear and specific vision and purpose for your signage to maximize its value-

• What will be the primary use of your sign:
• Are you directing, informing, or selling?
• What image do you want to project:
• Professional? Sophisticated? Youthfull? Fun?
• Should it coordinate with with your other graphics, advertising, or branding:
• Do you need particular colours, logos, or fonts?
• What is your target market:
• Whose attention do you want to attract? What will attract them?
• What will the viewing distance and time be:
• How far will readers be from the sign? How long will they have to read it?
• How is your sign going to be mounted:
• Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord of local authority?
• What must your sign copy and layout include:
• What message do you want to communicate in your copy? Do you have special wording or layout requirements?